Built for impact, designed for users.
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Product Partner
for Startups.
✦ Trusted by founders backed by leading investors
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Your startup needs more than prettier screens. I help founders shape, design, and push products that users love.
Built for impact, designed for users.
Product Partner
for Startups.
✦ Trusted by founders backed by leading investors
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Your startup needs more than prettier screens.
I help founders shape, design, and push products that users love.
launched or in development across 7 industries, and more in progress!
Estimated reach across 13+ countries, spanning over 12 companies
Designing apps and websites alongside teams across 5 timezones
Deliverables
End-to-endproductdelivery
End-to-endproductdelivery
End-to-endproductdelivery
Startups move fast, and good product decisions need to be made from the start.
I work across strategy, product design, conversion, and launch support to help founders build stronger products.
From shaping the product itself to designing the experience around it, I help make sure what gets built is clear, trusted, and ready to grow.
Built independently, strategically, and around what your business truly needs.
Startups move fast, and good product decisions need to be made from the start.
I work across strategy, product design, conversion, and launch support to help founders build stronger products.
From shaping the product itself to designing the experience around it, I help make sure what gets built is clear, trusted, and ready to grow.
Built independently, strategically, and around what your business truly needs.
UX/UI Product Design
Turning complex app ideas into seamless interfaces that users can understand and trust.
UX/UI Product Design
Turning complex app ideas into seamless interfaces that users can understand and trust.
Product Strategy
Shaping product decisions around user behaviour, business goals, and what creates the most impact, sometimes less is more.
Shaping product decisions around user behaviour, business goals, and what creates the most impact, sometimes less is more.
Web & Conversion
Designing landing pages, websites, and funnels that build trust, drive action, and improve conversions.
Designing landing pages, websites, and funnels that build trust, drive action, and improve conversions.
Brand Identity
Building a face for your startup that encapsulates, and instantly communicates exactly what you stand for.
Building a face for your startup that encapsulates, and instantly communicates exactly what you stand for.
Launch & Marketing
Investor decks, app store visuals, templates, and everything needed to get your product out there.
Investor decks, app store visuals, templates, and everything needed to get your product out there.
No-Code Speed
Building landing pages, waitlists, and launch-ready sites in Framer for extra speed and momentum.
Building landing pages, waitlists, and launch-ready sites in Framer for extra speed and momentum.
Need more?
Offering flexible product support to help your business scale and adapt - go beyond the scope
Offering flexible product support to help your business scale and adapt - go beyond the scope
Work
Built Like an Agency, Delivered Like a Partner.
I bring agency-level product thinking with the speed, ownership, and clarity of direct 1-on-1 partnership.
I’ve worked across B2B, B2C, and B2B2C products, from AI platforms to fintech, health, energy, and ecommerce spanning 12 industries.
I focus beyond the interface into positioning, onboarding, retention, conversion, feature prioritisation, business goals, and how the entire product works together to move a business forward.
Because good design isn’t just how it looks. It’s how it performs.
Work
Built Like an Agency, Delivered Like a Partner.
I bring agency-level product thinking with the speed, ownership, and clarity of direct 1-on-1 partnership.
I’ve worked across B2B, B2C, and B2B2C products, from AI platforms to fintech, health, energy, and ecommerce spanning 12 industries.
I focus beyond the interface into positioning, onboarding, retention, conversion, feature prioritisation, business goals, and how the entire product works together to move a business forward.
Because good design isn’t just how it looks. It’s how it performs.
AI Agent Platform & Marketplace Website
UX/UI Product Design
UX/UI Product Design
Product Strategy
Product Strategy
Web & Conversion
Web & Conversion
Visual Direction & Oversight
Visual Direction & Oversight
In Development 👨💻
In Development 👨💻
I led the transformation of PromptShop into a new direction and drove product decisions across the platform, directing the graphic designer and establishing the Figma design foundations. I rebuilt the platform from an AI agent management tool into a focused AI agent workspace with a range of management dashboards, redefining the product flow and overall user experience. I also redesigned the landing page to improve conversions, added a lead funnel, and improved the AI agent marketplace experience.
I led the transformation of PromptShop into a new direction and drove product decisions across the platform, directing the graphic designer and establishing the Figma design foundations. I rebuilt the platform from an AI agent management tool into a focused AI agent workspace with a range of management dashboards, redefining the product flow and overall user experience. I also redesigned the landing page to improve conversions, added a lead funnel, and improved the AI agent marketplace experience.
B2B2C Fintech AI Rewards App & Platform
UX/UI Product Design
UX/UI Product Design
Product Strategy
Product Strategy
Web & Conversion
Web & Conversion
Brand Identity
Brand Identity
Launch & Marketing
Launch & Marketing
Launched 🚀 10k users in 6 months
Launched 🚀 10k users in 6 months
I led the design of Cuanto’s first mobile app and web platform, end - to-end from onboarding through core product screens. I translated their brand into a polished UI system and built the UX foundation through research and wireframes. The app is live and evolving, with early adoption showing strong engagement.
I led the design of Cuanto’s first mobile app and web platform, end - to-end from onboarding through core product screens. I translated their brand into a polished UI system and built the UX foundation through research and wireframes. The app is live and evolving, with early adoption showing strong engagement.
Testimonials
Builtwithfounders, notjustforthem.
Builtwithfounders, notjustforthem.
Builtwithfounders, notjustforthem.
Some founders want close collaboration, others need someone who can move independently and make strong decisions. I work both ways.
Whether you want a hands-on product partner or someone who can take ownership and keep momentum moving, the goal stays the same.
“Gives 100% day in and day out.”
“Kayla is an amazing professional and even more importantly, a fantastic person who gives 100% day in and day out. Loved by the whole team, she brings a great energy and uplifts those around her...”
“Kayla is an amazing professional and even more importantly, a fantastic person who gives 100% day in and day out. Loved by the whole team, she brings a great energy and uplifts those around her...”
Rafael. R
Co-Founder/CEO at Qoala
MVST Agency
Team of 50+ tech experts
“An integral part of the team.”
“Kayla's creativity, thoughtful work, and incredible drive for design are truly inspiring, an integral part of the team. Lucky to work beside someone super talented and supportive”
“Kayla's creativity, thoughtful work, and incredible drive for design are truly inspiring, an integral part of the team. Lucky to work beside someone super talented and supportive”
Kayla 👋
A 0→1 designer
30+
Awards.
32+
Investments.
10K
Users.
30+
Awards.
32+
Investments.
10K
Users.
Contact
Pitchmeaproduct,andI’llbuilditforyou
Pitchmeaproduct,andI’llbuilditforyou
Reach out and I’ll help you move your product forward.
Whether you need direction, a quick audit, or a clear plan, you can expect honest advice and a partner that cares about the outcome as much as you do.
If you’re exploring an idea or ready to build, let’s talk product.
Contact
Pitchmeaproduct,andI’llbuilditforyou
Reach out and I’ll help you move your product forward.
Whether you need direction, a quick audit, or a clear plan, you can expect honest advice and a partner that cares about the outcome as much as you do.
If you’re exploring an idea or ready to build, let’s talk product.